Perron-Roettinger clads Kim Kardashian SKKN pop-up store in cement
Design studio Perron-Roettinger has created a pop-up store for Kim Kardashian’s skincare and homeware model SKKN in Los Angeles that showcases its solutions in a physical area for the to start with time.
The minimalist pop-up shop, which is found inside Los Angeles browsing mall Westfield Century Metropolis, was developed employing a restricted materials palette in a nod to the brand’s pared-back again structure.
“The SKKN [store] is about raw resources – bold, major blocks of stacked uncooked materials – which is inspired from an inactive quarry that I frequented when,” Perron-Roettinger cofounder Willo Perron informed Dezeen.
“All distinct plaster and cement finishes echo the emphasis on the raw all-natural resources.”
In the 1,330-square-foot (123 square-metre) space, homeware and skincare solutions are presented inside of curved wall alcoves or on leading of sculptural counters designed from gray concrete and plaster. The space is framed by two huge portrait pics of truth television star Kardashian.
“Just in time for the holiday getaway season, the pop-up will provide buyers a luxurious in-man or woman purchasing working experience with the entire SKKN By Kim collection – from skincare to household decor,” said the brand name.
The use of raw products references Perron’s spouse Brian Roettinger’s packaging for SKKN products, as very well as Kardashian’s a short while ago introduced concrete homeware collection known as Household Extras Collection.
All the resources occur in different shades of Kardashian’s signature beige and gray colour palette, which she has utilized in her home and her shapewear collections.
In accordance to Perron, the brand’s packaging and the retailer interior are united in their reliance on very simple designs and raw materials.
“The throughline plan is supplies untouched, most most important and elemental condition,” he defined. “Straightforward geometry is vital to include a recognizable ingredient to both the house and the packaging.”
Perron–Roettinger was also dependable for SKKN’s resourceful route, manufacturer identification and artwork way.
The SKKN pop-up store is open until eventually the conclusion of the yr in Westfield Century Metropolis, Los Angeles.
The longtime collaboration concerning designer Willo Perron and Kim Kardashian has observed Perron style and design other pop-up stores for the American truth star’s models.
For Kardashian’s shapewear business Skims, Perron developed a beige colored pop-up shop in Paris with chunky screen models and partitions.
Los-Angeles primarily based Perron-Roettinger has also completed other pop-up outlets for models like Stüssy.
The photography is by Grey Hamner.