New collaboration provides the Surfrider Foundation’s mission for sustainability into coastal-motivated textiles, ornamental components, and décor now accessible only at Pottery Barn Teen

SAN FRANCISCO, January 26, 2023–(Business WIRE)–Pottery Barn Teenager, a portfolio model of Williams-Sonoma, Inc. (NYSE: WSM), the world’s premier digital-initial, style-led and sustainable household retailer, nowadays announces a collaboration with primary nonprofit environmental firm, the Surfrider Foundation. Given that 1984, the Surfrider Basis has been functioning to safeguard and protect the world’s ocean, waves and beach locations for all people today by way of a powerful activist community. What started off as a group of surfers that arrived collectively to safeguard the seashores in Malibu, California, has developed into a person of the premier coastal defense teams in the earth. The organization’s emphasis of lessening plastic pollution, preserving the ocean’s ecosystems, and improving upon seashore conditions for coastal preservation all emphasize the Surfrider Foundation’s devotion to sustainability. With sustainability as a shared focus, Pottery Barn Teenager and the Surfrider Foundation developed a coastal-inspired assortment of textiles, rugs and décor with eco-minded elements that are 100{6b977529af4b490fe19a3f85472c6203ccfa467a56646e317a890c6580e8b827} sustainably sourced which is now offered solely at Pottery Barn Teen.

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Surfrider Foundation x Pottery Barn Teen (Picture: Enterprise Wire)

“When approaching collaborations, we glimpse for partners that share our core values and are standouts in their field. The Surfrider Foundation is particularly nicely highly regarded for its ocean preservation and sustainability efforts,” claimed Jennifer Kellor, President, Pottery Barn Teenager. “We joined forces to generate a coastal-encouraged selection that celebrates the ocean’s all-natural attractiveness and tends to make an effects, making use of recycled and eco-minded elements.”

Eco-minded supplies utilized in coming up with this assortment include things like: organic, recycled and sustainably-sourced sources. Bedding in the collaboration is 100{6b977529af4b490fe19a3f85472c6203ccfa467a56646e317a890c6580e8b827} natural, licensed to the Global Natural Textile Standard (GOTS) and satisfies strict social and environmental standards. The collaboration rug is crafted from recycled plastic, derived from previous fishnets to reduce ocean pollution and re-imagined into a daring blue and white pattern. The wooden décor, like the wall art, works by using solar-bleached, sustainably-sourced wood, lessening the environmental influence with responsibly-harvested products.

Tale continues

“Pottery Barn Teen’s new Surfrider collaboration is a fantastic manifestation of the splendor and inspiration furnished by the ocean and an equally crucial reminder that we should all make an hard work to safeguard the sea and methods we treasure,” claimed the Surfrider Foundation’s CEO, Dr. Chad Nelsen. “We are grateful for Pottery Barn Teen’s ongoing sustainability initiatives and motivation to supporting Surfrider’s ocean conservation initiatives.”

To find out much more about the assortment and how to make a difference with the Surfrider Foundation, go to www.pbteen.com/surfrider. Join the conversation on social media with @potterybarnteen and @surfrider.

ABOUT POTTERY BARN Teen

Introduced in 2003, Pottery Barn Teen gives property furnishings and alternatives to produce spaces that mirror who teenagers are and how they live. Available on-line and in retailers globally, Pottery Barn Teenager delivers the finest in quality layout with a concentrate on eco-welcoming and sustainable products that have a minimal effects on the natural environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s featuring of dorm home furniture and essentials with the similar excellent and determination to type. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Important Rewards, a cost-free-to-be a part of loyalty program that presents members unique benefits throughout the family of manufacturers.

ABOUT THE SURFRIDER Basis

The Surfrider Basis is a nonprofit grassroots corporation focused to the protection and enjoyment of our world’s ocean, waves and beach locations for all individuals via a impressive activist community. Launched in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Basis now maintains a lot more than a million supporters, activists and associates, with in excess of 200 volunteer-led chapters and university student golf equipment in the U.S., and far more than 800 victories safeguarding our coasts. Understand much more at surfrider.org.

WSM PR

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Contacts

Molly Terrell
General public Relations, Pottery Barn Teenager
mterrell@wsgc.com

Lauren Sanchez
Public Relations, Pottery Barn Teen
lesanchez1@wsgc.com