Su Zhan, Chief Expert at China’s wood flooring enterprise Zhejiang Yuhua Timber Co. Ltd., amazes international market with new product range

Su Zhan, Chief Expert at China’s wood flooring enterprise Zhejiang Yuhua Timber Co. Ltd., amazes international market with new product range

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Printed February 28, 2023

Su Zhan, Main Pro at Chinese wooden flooring organization Zhejiang Yuhua Timber Co.,Ltd., wowed global sector with history-breaking “Super King” wooden flooring collection, and aided protected strategic partnerships with worldwide leaders including Household Depot and Shaw Team.

Las Vegas played host once more at the beginning of 2023 to the annual Global Surface Party (TISE). The exhibition has attracted essential conclusion makers of the flooring marketplace, including entire world-renowned vendors, builders, installers, designers and architects. At TISE 2023, Ms SU Zhan with her workforce, the Chief Qualified of Zhejiang Yuhua Timber Co.,Ltd. (Yuhua Timber), a foremost Chinese wood flooring business, the moment all over again became the emphasis of a lot of American consumers in superior-stop flooring.

Seeking back on TISE 2021, SU Zhan’s workforce impressed lots of worldwide peers and rivals with a new flagship-level solution “Super King” wood flooring sequence. The ultra-very long, extremely-vast, and tremendous amazing picket floor has overcome the longstanding difficulties of dimensional stability and bending & deformation, and damaged by the specification limit of 2.4 meters lengthy for engineered wooden flooring. In the course of the entire exhibition, Yuhua Timber’s booth was crowded with buyers who collected in awe to pay a visit to and negotiate.

As a regular visitor to grand international wood flooring exhibitions, Su Zhan’s group misses no possibility to screen new products and solutions. For 5 consecutive a long time, every single new launch has been coveted by global mid-to-superior-conclude flooring buyers. Generally imitated but hardly ever surpassed, Yuhua Timber has positioned by itself as the pattern-setter in the wood flooring marketplace.

These successes are primarily credited to SU Zhan’s “High excellent, edge differentiation” competitive tactic. Vigorous marketing of technological innovation, new product or service enhancement, scientific quality management, have all played a decisive role in enhancing the company’s current market competitiveness.

Wood flooring products designed and produced by her workforce comprise an great high quality, exude splendor and type, are ecosystem-helpful, and superior for health and fitness.

Ten-year veterans with a exclusive appreciation of vogue traits, the group has cultivated a distinctive layout flavor. With desirable, refreshing grain, lively and vivid colours, their products and solutions are nothing at all considerably less than aesthetic masterpieces, or functions of artwork. Lots of international shoppers are enthralled at very first sight.

As Yuhua Timber generally adheres to the essential principles of environment sustainability, SU Zhan’s group has broken by way of complex problems and upgraded the merchandise to meet intercontinental inexperienced benchmarks.

For example, whilst most enterprises are still capping item formaldehyde emissions at .050ppm, Yuhua Timber has by now elevated its normal to .025ppm.

As most items battle to get the necessary CARB certification on formaldehyde emissions specifications, they have obtained the US Greenguard Gold certification, a single of the world’s most rigorous expectations for lower-emission unstable natural and organic compounds (VOCs) for indoor environments. Yuhua Timber has gone farther, by including the flooring TVOC restrict index into their interior eco-evaluation approach.

Moreover, with an international focus, the enterprise also companions with TEKNOS, entire world-renowned paint supplier, to enhance the temperature resistance and uncooked supplies overall performance to the world’s top level.

With new merchandise upgrades and robust profits, SU Zhan’s workforce has also prioritized scientific quality management to obtained a significant-good quality advancement.

Now the company’s products line is distributed across three special grades. To start with, its typical merchandise array is a expense-successful option for day-to-day buyers second, a specialty product or service vary for the fashion conscious past but not least, the organization correctly proven and positioned at a quality significant-end solution variety. SU Zhan’s team has also reworked the firm’s automatic assembly strains, and used ERP, MES, and OA program alternatives, each individual considerably enhancing worker conditions and creation performance, when decreasing operating expenditures.

Based mostly on the “higher-good quality, advantage differentiation” system, Su Zhan’s workforce has led Yuhua Timber away from an inward-wanting cycle of rate wars. Even as uncooked supplies, transportation, and tariff fees sharply enhanced during the pandemic, Yuhua Timber managed a potent growth in gross sales revenue and income margins. Especially, the export data of Yuhua Timber’s new items accounted for half of the domestic sub-classification market place, generating the corporation a actual chief of the wood flooring marketplace. The approach has ushered in an era of high-high quality growth for the corporation.

The system has previously assisted Yuhua Timber protected internationally renowned field leaders as extended-expression strategic partners, together with near cooperation with Residence Depot, a World wide Fortune 500 firm, and Shaw Group, an American Fortune 500 business. Strategic provider companions include things like Dare Group, a Prime-500 personal organization in China, and TEKNOS, one particular of the Best 500 enterprises in Finland, and other individuals.

Speak to Details:
Identify: Janet Yang
E mail: Mail Email
Corporation: Zhejiang Yuhua Timber Co.,Ltd.
Web page:

Release ID: 89090808

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