What made this Missouri store a local mainstay for 100 years?

Chris Ellis

NEVADA, Mo. — Chris Ellis, president and proprietor of Ellis Furnishings, appreciates his retail store is the exception these days: a rural home furniture retail store that’s been around for 100 a long time.

“It’s something you really don’t see any more. A great deal of more compact functions like ours would have a complicated time obtaining off the floor in today’s local weather,” Ellis advised Home furniture Currently. “We’ve been fortuitous. There have been lots of highs and lows more than the a long time. I look ahead to coming to do the job each and every day. I consider there are a whole lot of people in which that’s not in the back again of their mind at all.”

So why has this retailer been equipped to adhere for a century?

“What you study is you can’t make hair-trigger choices on matters,” Ellis claimed. “You’ve obtained to assume down the road and not just tomorrow. We have been through periods of war and COVID, and you have to be clever about what you check out to do on a everyday basis so you can endure and nonetheless be all over at the conclusion of any big problem. I try out not to get much too involved about what is straight away in front of us. I test to consider further than that in a favourable way to continue to keep us around.”

Homer Ellis Sr. started out the business enterprise in 1922 but handed absent at a youthful age in 1939. His wife, Lillie, ran the business enterprise until finally 1950, when she turned the reins around to Homer Jr., Chris’s father.

Chris Ellis explained the offer environment his grandmother confronted wasn’t unlike the landscape of now. “My grandmother ran the business enterprise in WWII situations and instances when it was complicated to get home furnishings, but if you could get nearly anything, you could provide it, not not like what we’re going by way of now essentially,” he mentioned.

Nevada has a population of around 10,000 and is about 100 miles from Kansas Town and 50 or so miles from Joplin in a decidedly rural spot, so Ellis’ client foundation tends to be hyper-neighborhood, with a 30-mile service radius. But dealing with consumers properly for many years tends to develop shoppers for lifetime.

“Most of the persons we serve are family members we have served for yrs and many years. We have a distinctive way that we can run in a way the significant boys cannot. Which is meaningful to me,” Ellis said. “As a family owned-small business that is been all-around that extensive, we have been able to give a whole lot back again to our group. Our neighborhood has been very supportive of us all through the years. It is a romance that you do not see pretty frequently in today’s small business entire world.”

Essential suppliers involve Very best Property Furnishings for upholstery, Ashley Household furniture, Vaughan-Bassett and LaCrosse Furniture, a local corporation primarily based out of close by LaCrosse, Kan. And several of Ellis’s items are offered ideal off the ground, which is a little bit of a marketing issue in and of by itself these days. Couple that with nearby support possibilities, and Chris Ellis claims that tends to make a awesome recipe for good results.

“One of our large strengths around the companies that are on the internet and these kinds of is we’re able to offer company just after the sale,” he stated. “In our situation, we have a awesome choice of inventory, and we sell our furniture off the flooring. So if a client will come in and they like a particular residing room established, there is a superior possibility we can deliver that in the future working day or two, which is not like a whole lot of sources.

“We have a one of a kind benefit in we also provide some in-retail store financing for shoppers, which has been a huge boost for us around the decades,” he ongoing. “The products and services we present in our retail outlet have offered us a minimal bit of a improve as considerably as providing expert services for individuals within our 30 mile selection. We go to Kansas Town at times, and there have been huge chains that have place small suppliers in our community that have not succeeded very well through the several years.”

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