POTTERY BARN KIDS COLLABORATES WITH THE LEGO GROUP ON EXCLUSIVE HOME FURNISHINGS COLLECTION

SAN FRANCISCO–(Business enterprise WIRE)–Pottery Barn Young ones, a portfolio model of Williams-Sonoma, Inc. (NYSE: WSM), the world’s biggest digital-first, structure-led and sustainable dwelling retailer, today debuts the ‘LEGO® x Pottery Barn Kids’ collaboration. Built in partnership with the LEGO Team, the collection of bedding, rugs and decorative extras is rooted in the brands’ shared values of creativity and understanding. The LEGO Team evokes and develops the builders of tomorrow, and the layout partnership provides an artistic interpretation of the LEGO brand’s beloved icons and colourful bricks to children’s household furnishings for the initially time.

“The LEGO Group’s brand name values are what created them these kinds of a organic husband or wife for Pottery Barn Young ones,” claimed Allison Spampanato, Senior Vice President of Design for Pottery Barn Little ones. “With this collection, we have established substantial-high-quality and thoughtful merchandise, developed with treatment for individuals and the planet, that inspire creativeness and imagination at household.”

The collaboration is created with bright and playful prints that includes vintage LEGO bricks and LEGO icons for children’s rooms and participate in spaces. Each piece was created to encourage households in their lives at dwelling, celebrate cheerful colour and really encourage self-expression.

“The foundation to our brand names coming alongside one another is our shared belief that only the best is very good sufficient. We liked viewing the LEGO style and design ideas of playful and iterative storytelling woven into the beautifully crafted Pottery Barn Children parts. We look forward to this collection unleashing creativeness and pleasurable in children’s rooms, as it did within just our teams when they arrived collectively to function on it,” explained Satwik Saraswati, Layout Director, LEGO Licensing & Prolonged Line.

To find out far more about the collection, take a look at www.potterybarnkids.com/lego and be part of the conversation on social media with @potterybarnkids.

ABOUT POTTERY BARN Children

Introduced in 1999, Pottery Barn Youngsters presents special dwelling furnishings offered on the net and in merchants globally to create child-welcoming, eco-mindful, trendy, and modern spaces. Pottery Barn Kids’ mission is to bring the utmost in top quality design and style, sustainability and security into every single family’s household. Products are rigorously examined to fulfill the highest child security requirements and are expertly crafted from the ideal products to past over and above the childhood years. Pottery Barn Young children is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Essential Benefits, a no cost-to-be part of loyalty application that gives customers special gains across the household of manufacturers.

ABOUT THE LEGO Group

The LEGO Group’s mission is to encourage and acquire the builders of tomorrow through the ability of play. The LEGO Procedure in Engage in, with its foundation in LEGO bricks, permits children and fans to construct and rebuild something they can envision. The LEGO Group was established in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its title derived from the two Danish text Leg Godt, which suggest “Play Well”. Nowadays, the LEGO Team stays a spouse and children-owned corporation headquartered in Billund. Its items are now bought in a lot more than 130 countries around the world. For more data: www.LEGO.com. LEGO, its logo, the Minifigure and the brick and knob configuration are logos of the LEGO Team. ©2022 The LEGO Group. All rights reserved.

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