Kendra Scott, already a destination for brides, adds engagement rings

Kendra Scott is now a complete-fledged jewelry shop. The Texas jeweler said Monday that it’s introducing a major category lacking from its lineup: wedding engagement rings.

The addition of engagement rings arrives just a thirty day period following Kendra Scott launched its initial assortment of watches and check out bands for the Apple Look at. In recent yrs, founder Kendra Scott has expanded into men’s jewellery, home equipment and presents. She has also entered into collaborations, most not long ago with Dallas-dependent Balfour & Co., to generate certified collegiate and Greek fraternity and sorority jewellery. Kendra Scott has been well-liked for sometime with higher education pupils.

In its 20th yr in organization, the Texas entrepreneur’s company has developed from promoting earrings out of her household into a powerhouse model with much more than 100 merchants. Her styles are also bought on line and at key retailers this sort of as Neiman Marcus, Nordstrom, Bloomingdale’s and 600 specialty boutiques.

Kendra Scott is currently a location for brides and for personalised bridesmaids’ presents. Engagement rings are a normal up coming step, the organization stated.

“When building this collection, we challenged ourselves to look at each individual depth. Elementary to our style and design system, every single ring can be customized,” reported Scott, who stays executive chairman and the greater part owner after giving up her CEO title in 2021 to Tom Nolan.

Scott said she is keeping her brand’s emphasis on innovation by deciding to use lab-grown diamonds, which are getting acceptance as alternatives to mined diamonds. Luxury watchmaker TAG Heuer unveiled a check out past month with lab-developed diamonds. The affordability and accessibility of lab-grown diamonds was also part of the determination, the company explained.

A Kendra Scott signature engagement ring in white gold with a 1.-carat white diamond.

The Engagement Assortment by Kendra Scott is priced from $1,350 to $8,150 with diamonds in weights of .5 to 2 carats in settings of 14k white, rose or yellow gold. Purchases are customized-purchased and delivered in a few months.

The rings will be obtainable in the beginning on the net and in Dallas at the company’s Plaza at Preston Center retail store.

Other merchants getting the assortment are in Tampa, Fla. Pittsburgh Savannah, Ga. Charleston, S.C. Dedham, Mass. Nashville New York Austin Las Vegas and Houston.

Scott has not disclosed yearly profits. The brand was valued at $1 billion when Boston-dependent Berkshire Companions became an trader in 2017. The shop count has doubled considering that then.

Makes tell how they navigate the pandemic at Texas A&M Retailing Summit

Twitter: @MariaHalkias

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