Flexsteel enters the solid wood arena with new furniture collection

Flexsteel’s new Chevron collection includes eating room constructed of sound pine.

DUBUQUE, Iowa — North American household household furniture giant Flexsteel Inds. has released its 1st sound wooden property household furniture assortment.

Established to debut at the forthcoming Substantial Level Industry, the Chevron assortment consists of bedroom, dining, occasional and home workplace furniture created of good pine. Features consist of smooth-near drawers, light sensor switches built into headboards and delicate V-shaped sample aspects.

“Historically, we start a bedroom group initially and then create on its achievement around time with the addition of correlated eating and residence workplace collections at subsequent markets,” reported Tim Newlin, Flexsteel’s vice president of product or service management, in a blog announcing the assortment. “Our aim with Chevron is to make it simpler for merchants to make a important impact on their flooring, refreshing their assortment with items that function cohesively during the house.

“At the exact same time, opinions from our dealers all over the previous yr-and-a-50 % has made it crystal clear that consumers now are looking for much better high-quality merchandise throughout the board, and we know they equate good wood with larger high-quality.”

Newlin explained to Home furniture Nowadays: “Solid wood resonates with shoppers in occasions of uncertainty. Individuals like issues that are real and effortlessly explained.”

Chevron is readily available in a selection of two finishes, Stone and Ebony, which Flexsteel thinks play well with each individual other.

In the bed room group, Chevron is established to retail from $1,850 to $2,400 for a four-piece established with a queen mattress, whilst the queen and king beds will variety from $620 to $890.

Eating choices play to consumers’ desire for considerably less official areas with plenty of options and, in specific, smaller-area solutions. This marks a departure for Flexsteel, which  typically has centered on regular appears to be like with leaf extensions.

The organization also is obtaining that people are frequently mixing layout factors and models, like common and present-day, modern day and classic, and substantial-contrast looks with dim tables and gentle seating. Chevron addresses this with several chair models, a bench alternative, and thicker tabletops.

“We’re definitely psyched about the new occasional groups since we believe that the reliable wood solution at price cost points will be special to us in the market,” Newlin wrote in the blog.

In the home business office classification, Flexsteel built Chevron for these without significant, dedicated property workplace areas. That implies desks that can be easily tucked absent.

Flexsteel will debut the assortment in its Large Issue showroom in the Worldwide Residence Furnishings Middle, house C-558 and C-602A.

Flexsteel has been on the upswing as of late, lately reporting a 110% maximize in fourth quarter income more than the same interval very last 12 months. The firm has also been working on a main effort to restructure and rebrand, exiting the hospitality and RV furniture markets in 2020 and initiating a brand refresh in August to appeal to younger customers.

“We are competing effectively and gaining market place share,” President and CEO Jerry Dittmer explained in Flexsteel’s fourth quarter earnings release. “We’ve been constructing growth momentum through fiscal 2021 and completed the calendar year solid.”

Dittmer did alert even though that world offer issues could generate troubles for the company’s first half earnings outcomes for fiscal 2022.