301 apartment building in downtown Rockford should wrap in summer 2022

ROCKFORD – Justin Fern’s latest project is changing the landscape of downtown Rockford with construction of its first privately-owned multistory building in 25 years.

The $7.2 million Urban Equity Properties project at 301 S. Main St. broke ground in May but has in recent weeks sprang to life with the arrival and installation of interior walls that were fabricated offsite.

“Everything from soup to nuts is luxury,” Fern said. “It’s expensive, and it’s going to be a different level for Rockford.”

The skeleton of the fourth floor will be constructed and installed this week. The building’s envelope will be complete by mid-December. Floor-to-ceiling apartment windows offering views of downtown Rockford, Davis Park and the Rock River will be installed next month.